Pricing Strategy Meets AI Insights: How Finta Used Subconscious AI to Boost Sales & Refine Marketing Strategies

Finta is the Capital Copilot for private companies, streamlining fundraising with a fully integrated AI-powered platform. By combining a smart investor CRM, automated deal rooms, and personalized AI automation, Finta empowers companies to navigate and accelerate their fundraising journey confidently and effectively. With a clear vision to enhance customer experiences and deliver meaningful financial services, Finta has been continuously evolving to better understand and serve its growing customer base. 

To support their goal of delivering highly personalized AI and impactful workflows, Finta sought a partnership that would take their insights and customer engagement to the next level.

Opportunities for Growth

As Finta continued to scale its product offering, the team recognized exciting opportunities to deepen their customer insights and enhance their marketing strategies. With a strong foundation already in place, they were eager to refine their approach to meet the specific needs of their diverse customers more effectively.

1. Enriching Customer Insights: Finta was committed to learning even more about their customers’ preferences. They saw an opportunity to sharpen their focus on user needs, ensuring that their product development and marketing strategies would align closely with what mattered most to their audience.

2. Maximizing Marketing Impact: Finta aimed to make their marketing efforts more targeted and impactful. By tapping into more comprehensive data, they hoped to engage their customers with even greater precision, driving stronger connections and higher conversion rates.

3. Automating Personalization at Scale: By embedding intelligence into every touchpoint, Finta’s platform offers scalable, personalized experiences tailored to each customer, making every interaction valuable and uniquely relevant.

Partnering with Subconscious.ai

In their pursuit of enhanced personalization and customer insight, Finta turned to Subconscious.ai, an innovative AI-powered platform designed to simulate consumer behavior and predict decision-making patterns. With the power of Synthetic Respondents and Causal AI, Subconscious.ai offered a cutting-edge solution that aligned perfectly with Finta’s goals.

Seamless Integration and Collaboration

1. Designing for Outcomes: Finta began the journey by collaborating closely with Subconscious.ai to define their desired outcomes. Together, they established clear objectives to guide the experiment process and ensure that each step was tailored to Finta’s vision for growth.

2. Experimentation with Precision: Finta leveraged the platform to run a series of data-driven experiments. These experiments spanned several areas, allowing the team to explore customer decision-making and uncover insights that would inform their future strategies.

3. AI-Driven Personalization: Subconscious.ai’s advanced models analyzed this data and offered Finta deep insights into customer preferences. This allowed the platform to provide highly personalized recommendations for marketing messages and product offerings.

4. Scenario-Based Analysis: Finta was able to explore multiple scenarios through simulations, including pricing elasticity and customer behavior segmentation. This provided them with a comprehensive understanding of how different strategies could impact their business.

Key Outcomes

Finta’s partnership with Subconscious.ai led to several transformative outcomes:

• Refined Pricing Strategy: One of the standout results was Finta’s ability to optimize their pricing structure. Insights from Subconscious.ai revealed that a higher price point could enhance the perceived value of their services. Finta introduced a new flexible pricing model—offering a monthly option at $99 and an annual plan at $950—successfully maintaining customer interest while elevating the product’s perceived worth.

• Sales Growth: Finta immediately closed five new customer deals at the new $99 monthly price point, demonstrating the effectiveness of the new pricing strategy and validating their approach to positioning the product for greater value.

• Deepened Customer Insights: With Subconscious.ai’s help, Finta gained access to rich, actionable insights into customer preferences. This new understanding enabled the team to tailor their offerings in ways that resonated deeply with their customers.

• Enhanced Personalization: Finta’s marketing strategies became more targeted and personalized, thanks to the valuable data provided by Subconscious.ai. As a result, they saw a boost in customer engagement and improved conversion rates, solidifying their reputation as a customer-first platform.

Business Impact

Through its partnership with Subconscious.ai, Finta successfully transformed its approach to understanding and engaging with customers. The insights gained from synthetic respondents, along with AI-powered experiments, enabled Finta to:

• Grow their customer base: The refined pricing model and tailored outreach strategies led to a significant increase in new customer acquisitions.

• Gain faster insights: Finta now benefits from quick, actionable insights, allowing them to iterate faster and stay ahead in a competitive market.

• Personalize at scale: With AI-driven insights, Finta can offer personalized experiences to a diverse range of customers, helping them build stronger connections and cater to individual preferences more effectively.

Finta’s collaboration with Subconscious.ai has been a game-changer. By embracing data-driven insights and AI-powered solutions, Finta is now better equipped than ever to meet their customers' needs with precision and care. This case exemplifies the power of innovation and partnership in driving real, measurable growth—allowing Finta to continue leading the way in the fintech space. 

Interested in leveraging AI to support your pricing strategies and market research projects? Let’s talk!

If you’d like to try out the Subconscious.ai platform for your market research needs, you can run 2 free experiments by clicking “Get Started” here.