How New Age Floral Used Subconscious AI to Boost Messaging Clarity and Revenue Potential

The floral design industry is blooming with innovation, but challenges like inflation, tariff uncertainties, and greenwashing have made it tough for businesses to stand out. New Age Floral, a leader in sustainable floral design since 2020, faced flat sales and needed answers to critical questions about pricing, messaging, and customer preferences. By partnering with Subconscious AI, Fractional CMO Aaron Ziemann, and Subconscious AI Advisory Partner Michelle Seay Baker, New Age Floral transformed its strategy, saved $65,000 in research costs, and unlocked rapid revenue growth potential. Here’s how they did it with Subconscious.

The Challenge: Navigating a Competitive, Greenwashed Market

New Age Floral’s mission is clear: eliminate unsustainable products like green foam bricks with eco-friendly alternatives like OshunPouch®. However, economic pressures and misleading “green” claims from competitors created uncertainty. The company needed to understand:

• Which product features and price points would drive sales?

• How to differentiate their sustainability messaging, particularly “home compostable” vs. “commercially compostable”?

• What slogans would resonate with florists and eco-conscious consumers?

• How high could they price their products without losing market share?

Because traditional market research methods that are slow, costly, and often biased weren’t an option, New Age Floral turned to Subconscious AI’s synthetic agent simulations for a faster, predictive, and cost-effective solution.

The Solution: A Five-Phase AI-Driven Approach

New Age Floral collaborated with Subconscious AI in a five-phase process, leveraging AI causal research experiments and conjoint price analysis with a final sample size of 125 respondents. Here’s how each phase unfolded:

Phase 1: Identifying Key Product Features

Objective: Determine which features drive purchases of eco-friendly floral foam.
Subconscious AI Feature: Feature Importance
Process: High-level experiments evaluated brand names, prices, and product features.
Result: Price emerged as the dominant factor influencing consumer decisions, highlighting the need for affordability in eco-friendly products.

Phase 2: Refining Sustainability Messaging

Objective: Assess whether “home compostable” or “commercially compostable” resonates more.
Subconscious AI Feature: Feature-Level Importance
Process: Experiments focused on sustainability terms, adding “Compost-ability Type” to the analysis.
Result: “Home compostable” was the clear favorite, appealing strongly to eco-conscious consumers.

Phase 3: Optimizing Price Points

Objective: Identify price ranges that maximize sales.
Subconscious AI Feature: Feature-Level Importance
Process: Current New Age Floral price ranges were tested to find the sweet spot for consumer purchases.
Result: Sales dropped significantly above $100, indicating a need for competitive pricing.

Phase 4: Crafting Resonant Messaging

Objective: Determine which slogans and ad copy resonate with florists and consumers.
Subconscious AI Feature: Feature-Level Importance
Process: Experiments tested slogans and ad copy alongside key features (brand, price, compost-ability type).
Result: Eco-conscious consumers preferred “Certified True Compost-ability,” while “The Flat-Pack that Pays for Itself” appealed to both eco-conscious and non-eco-conscious audiences, broadening market reach. The top-performing ad copy was: “Ending the greenwashing noise with the only floral stabilizing mechanic that is independently certified home-compostable, eliminating micro-plastics with a zero-waste lifecycle.”

Phase 5: Maximizing Market Share

Objective: Find the ideal price to maintain market share without reducing demand.
Subconscious AI Feature: Market Performance Simulator
Process: Multiple scenarios compared the OshunPouch® against competitors at various price points.
Result: A price of $60 was optimal for maximizing market share while sustaining demand.

The Results: Clarity, Savings, and Growth

Through Subconscious AI’s agile, iterative experiments, New Age Floral gained critical insights:

• Price Sensitivity: Consumers prioritize price, with sales dropping above $60.

• Sustainability Messaging: “Home compostable” drives purchases among eco-conscious buyers.

• Broad Appeal: The slogan “The Flat-Pack that Pays for Itself” attracts both eco-conscious and general audiences.

• Optimal Pricing: A $60 price point maximizes market share without sacrificing demand.

• Top Ad Copy: Messaging focused on “independently certified home-compostable” and “zero-waste lifecycle” cuts through greenwashing noise.

These findings enabled New Age Floral to:

• Save $65,000 in research costs compared to traditional agencies.

• Reduce Risk: Predictive insights based on consumer behavior ensured a less risky campaign launch.

• Accelerate Revenue: Actionable insights within weeks allowed faster campaign deployment, driving sales sooner.

The Future of Market Research

New Age Floral’s success showcases the power of AI-native market research. Unlike traditional surveys, Subconscious AI’s generative agent simulations provide dynamic, predictive insights, enabling businesses to navigate complex markets with confidence. This case study, driven by a human-AI collaboration between Aaron Ziemann and Michelle Seay Baker, demonstrates how Subconscious AI empowers companies to:

• Strengthen strategic marketing direction.

• Minimize campaign risks.

• Unlock rapid revenue growth.

As the floral industry faces growing demand for sustainability 75% of global consumers rank it among their top five purchase drivers New Age Floral is well-positioned to lead with clear, authentic messaging and competitive pricing.

Curious if Subconscious.ai can transform your business? Connect with us at Subconscious.ai to explore how our platform can deliver actionable insights for your market.