Recap Subconscious' Public Demo with Dr. Subodh Dubey

Benefit from the webinar recording, summary of highlights, and Q&A

March 18, 2025 • Estimated Reading Time: 3 minutes

Subconscious.ai hosted an exclusive public demo showcasing how our AI-driven causal modeling platform is transforming market research. Led by Subconscious CEO, Avi Yashchin and Dr. Subodh Dubey, Head of Data Science, the session walked attendees through our experiment-running capabilities, the power of synthetic respondents, and the actionable insights businesses can extract.

This post is going to recap on the materials we discussed, and provide further actionable insights if you did not have a chance to attend but still want to learn more! To the attendees, thank you for attending our first public demo event!

Experiment Question: What factors influence consumers to buy soft drinks?

Dr. Dubey walked us through the experiment running process, demonstrated how users can launch experiments by defining research questions, selecting realistic demographic profiles (pulled from real-world data like the U.S. Census), and designing surveys with optimized feature selection and statistical techniques.

Then, after sometime, we got the experiment result from Subconscious! Dr. Dubey ran us through the interpretation process of the results. Here are some key insights:

  • Ranks key purchase drivers (e.g., promotions ranked highest at 20%).

  • Predicts market share shifts using real-world scenarios (e.g., Coca-Cola at 47%, Pepsi at 11.5%).

  • Calculates willingness to pay (e.g., customers paying $2 more for Coca-Cola over generic alternatives).

  • Identifies niche consumer preferences, such as Dr. Pepper and Mountain Dew being more popular among males.

The Q&A session highlighted the following:

1. How are respondent profiles generated?

Answer: Respondent profiles are based on real-world data sources, including the U.S. Census and other validated datasets. Unlike low-quality synthetic randomization, our AI ensures realistic demographic combinations that mirror actual consumer behaviors. In the future, users will be able to import their own customer data for even more precise targeting.

2. Can the platform analyze niche markets?

Answer: Yes. As long as a product exists in the real world, our system can retrieve relevant data attributes to analyze consumer preferences. The key is framing research questions precisely to ensure the system fetches the most relevant insights.

3. Will psychological factors be included in future analyses?

Answer: Yes. Upcoming updates will incorporate psychological constructs to explain why consumers make certain purchasing decisions. For example, studies indicate that women tend to prefer eco-friendly products due to parental instincts—such insights will soon be integrated into the platform.

4. Can users upload their own customer data?

Answer: Soon, yes. We are developing a feature that will allow users to import their own data to refine synthetic respondent profiles and further customize market simulations.

Thank you again for attending our first public demo event! Please stay tuned for more events in the future. In the meantime, please feel free to try our platform → https://app.subconscious.ai/