Subconscious AI: June Newsletter

Tech Week, New Features, and a Growing Team!

June 05, 2026

Hi Friends,

What a Tech Week!? It is always a blast to connect with some of the best innovators and investors New York City has to offer. Here's what we've been up to since we last spoke.

👩‍💻Tech Week

We hosted a Happy Hour on Wednesday to connect with new prospects and existing friends. We ran a live simulation showcasing our latest Bayesian models. 

⚙️ Tech Updates

Knicks Case Study

$1,000,000 to spend: An NBA Finals game or a literal house? 🏀 vs 🏠

Social media went viral this week over the staggering ticket prices for Game 3 of the NBA Finals. For the price of just two courtside tickets, you could officially buy a $1,100,000 home in Oklahoma City.

It sounds wild, but the data proves the demand is real.

At Subconscious, we wanted to look past the shock value and understand the psychology: What actually drives people to pull the trigger on these prices? Could they have been pushed even further?

Here are 3 fascinating snapshots from our latest consumer study:

- The Game 3 Peak: This specific game is the psychological tipping point where fans are willing to pay the absolute maximum.

- The "Fair" Range: Our research panel estimated that the justifiable average price range for this experience sits between $1,517 and $2,627. Just considering the game, nothing else.

- The MSG Premium: The single biggest factor driving these skyrocketing prices? Madison Square Garden. It turns out the venue itself does the heavy lifting. When you combine the chance to witness a historic moment with high social status and fierce Knicks brand loyalty, the MSG factor becomes a massive psychological lever.

🤖 AI Chat Agent

  • We introduced our AI chat functionality that lets users ask questions directly with their experiments. This makes it even easier for users to get a deeper understanding of their data.

📝 Education

📢 Webinar: We are hosting an Upcoming Educational Webinar

Behind the Black Box: Discover AI that Increases Accuracy and Delivers ROI

  • During this educational webinar, the Subconscious AI team will share how causal research solves for the black box problem and delivers more accurate insights that can be audited and trusted to increase efficiency, boost revenue, and show true ROI.

  • Details: June 16, 2026, 11 a.m. CT

  • Register Here

🖥️ New Web Page

  • We launched a new educational Web Page to teach users about how they make decisions. Users can run counterfactuals on themselves to uncover why they actually make product selections. 

🎉 New Team Member

  • We are thrilled to welcome Augustin Wolff as a GTM lead! Augustin is a 3x founder and has already been deeply focused on bringing Subconscious to new markets!

🧠A Note from Subconscious:

Thank you to all of our supporters and Subconscious friends! If you are interested in learning more, please grab 30 minutes at the link below.

Schedule a meeting: go.subconscious.ai/meet