The Power of Subconscious.AI for Smarter Business Strategies: 4 Insightful Applications in Health, Sustainability, and More

Understanding consumer behavior and preferences is crucial for shaping effective marketing strategies and designing innovative products. Subconscious.AI explores the causal links between what consumers prefer and what actions they actually take. 

From enhancing mental health resources to optimizing sustainable product offerings, premium brand strategies, and remote health monitoring, these use cases offer a glimpse into how Subconscious.AI can help decision-makers fine-tune their approaches to gathering consumer insights.

This article explores four distinct applications of Subconscious.AI and the findings that could drive more impactful business outcomes for their marketing teams.

How does awareness of mental health resources affect the likelihood of individuals seeking therapy?

Scenario: You're a decision-maker at Talkspace, about to increase your advertising budget. Specifically, you're considering paying Olympic athlete Michael Phelps $3 million for a campaign. This investment is based on the theory that increasing awareness will cause more people to join the platform.

However, the crucial question is: How do you know if the ad will cause more people to join? Typically, you can't be certain, because correlation is not causation.

But what is causation? This is where Subconscious.AI comes in.

We asked Subconscious.AI: "How does awareness of mental health resources affect the likelihood of individuals seeking therapy?"

Here's what we learned:

1. Awareness Drives Action: Knowledge of mental health resources significantly impacts help-seeking. This suggests that widely promoting diverse mental health resources is beneficial.

2. Cost Matters: Financial barriers can deter treatment. Every $100 increase in session cost above $100 reduces the likelihood of seeking help by 20%. This indicates that addressing affordability in our campaign is crucial.

3. Stigma's Powerful Influence: Communities with the lowest stigma around mental health are 5 times more likely to seek help compared to those with the highest stigma levels. This tells us we should launch targeted campaigns to normalize mental health discussions and treatment.

How does price sensitivity affect the likelihood of choosing a premium brand?

Here's what Subconscious.ai found about price sensitivity in choosing premium brands:

• While price is a key factor in consumer decisions, accounting for 30% of the choice, it’s not the only consideration. Quality perception and environmental responsibility are increasingly important, with consumers favoring products that boast high ratings and eco-friendly certifications.

• Shoppers are willing to pay more for larger packaging that offers perceived value. Social proof, such as recommendations from friends and influencers, significantly sways preferences toward premium brands. Ensuring wide availability of these products also reduces barriers to purchase. While health benefits have a lesser impact at 4%, highlighting attributes like organic certification can appeal to health-conscious consumers.
  

• By emphasizing quality, sustainability, and accessibility, premium brands can effectively build trust and justify their higher price points.

Unpacking consumer preferences for bioplastic fabrics 🌱

We dove into the factors influencing consumer choices in sustainable materials. The data reveals that:

• A higher percentage of fabrics' bioplastic significantly enhances consumer preference. Biogenic resources such as sugar cane and corn also play a vital role, while factors like origin and certifications (e.g., climate protection, fair production) further shape consumer decisions.
  

• Interestingly, price remains a key determinant, with lower costs strongly preferred. This insight emphasizes the importance of affordability in driving sustainable consumer behavior.

Patient preferences for remote health monitoring

We conducted a study to determine patient preferences for remote health monitoring, revealing several key insights:

1. Ease of Use: Patients significantly prefer devices that are automatic and require minimal input effort. This highlights the importance of intuitive, user-friendly remote health monitoring system designs.

2. Face-to-Face Communication: Despite the digital nature of remote monitoring, patients value the availability of face-to-face communication with healthcare providers, emphasizing the need for a personal connection.

3. Cost: Affordability is crucial, with patients favoring cost-effective solutions. Accessible pricing can enhance patient satisfaction and uptake of remote monitoring services.

4. Response Time: Fast response times (4 hours) are highly valued, underscoring the importance of prompt feedback and support in addressing patient queries and concerns.

5. Technical Support: While important, technical support is less critical compared to other features, though reliable assistance remains a key component of patient satisfaction.

These insights suggest that effective remote health monitoring services must balance ease of use, affordability, personal interaction, timely support, and reliable technical assistance to meet patient needs.

Uncover hidden factors influencing consumer behavior 

Subconscious.AI's ability to uncover hidden factors influencing consumer behavior presents a game-changing opportunity for businesses across sectors to collapse their time and budget spent on market research efforts. 

Whether it's increasing awareness of mental health resources, guiding sustainable innovations, enhancing the appeal of premium brands, or improving patient experiences in remote health monitoring, the insights derived from Subconscious.AI’s analysis allow companies to make more informed, targeted decisions in minutes. By embracing this technology, organizations can better align their strategies with consumer preferences, ultimately creating products and services that resonate more deeply with their audiences.

If you're a Market Research Manager trying to understand the factors driving any behavior, let’s talk!

If you’d like to try out the Subconscious.ai platform for your market research needs, you can run 2 free experiments by clicking “Get Started” here.