Ethical AI: Protect Customer Privacy While Gaining Critical Insights with Synthetic Data

Mark Zuckerberg recently claimed that there's no causal link between social media and declining mental health in youth. It's no surprise there's "no evidence" directly linking social media to worse mental health outcomes. 

“Proving Harm” would require Randomized, Controlled, Trials (RCT) that expose humans to harm. Even for the greater good, it is deeply unethical in science (and hopefully elsewhere)!

In the realm of behavioral research, this principle is called beneficence, safeguarded by Institutional Review Boards (IRB) before any experiment begins. The point of this ethical oversight is to ensure no harm comes to participants.

What if we could prove things like social media cause harm to humans, without putting humans at risk?

You can — with synthetic data. This innovative solution revolutionizes information security by empowering you to gain valuable insights while protecting clients’ personal details from invasive scrutiny.

How can you leverage synthetic data to protect your customers?

1. Keep your clients' private data private - Make decisions without compromising user privacy by surveys that run are not based directly on client data, all data produced in the surveys is synthetic data (representative of actual data, generated from 350+ behavioral surveys and other sources).

2. Replicate real-world data - When humans are used to predict human behavior, about 80% of human behavior is explainable by the best-designed experiments in the world. When Subconscious AI is used to predict human behavior, about 75% of human behavior is explainable by our causal models. This means we can explain ~95% of a human study for the purposes of market research, at ~1,000x lower cost.

3. Generate insights about hard-to-reach and previously inaccessible target audiences - We consolidate consumer insights with synthetic respondents. These respondents are “digital twins” - essentially an AI version of real humans. In this way, digital twins can provide increased access to target audiences that are typically more difficult to recruit for. 

If you depend on data for product development, our synthetic data can help you achieve your goals. 

If you’d like to try out the Subconscious.ai platform for your market research needs, you can run 2 free experiments by clicking “Get Started” here.